Liquor and wine labels are designed to convey a feeling of luxury, quality and a sense of well being. To this end, graphic designers strive to develop a dignified and persuasive product identity. Consumers want to be comfortable with a product that is constantly on display in their living space. The use of silver and gold foils, bronze gold, hot stamping and embossing are some of the means by which a rich and traditional appearance is accomplished. This is where All-Out Graphics' rubdown transfer techniques and photomechanical direct imaging methods can do an amazing job